“ In 2020, an artist brand needs to have a full ‘universe’”, interview with manager Halvor Marstrander
Artist brand is one of the most crucial business sides of any creative profession. It allows the artist and/or their team to package their product in the most accessible and attractive way for their audience to understand and identify with, as well as helps reach new audiences and makes it much easier for media, blogs, and social media users to spread the word about their new finding.
You need to be present on so many platforms and you need people to recognize you.
We connected with Halvor Marstrander, manager for Norwegian rising pop star Astrid S, to talk about the concept of artist brand and how it can contribute to one’s success in the industry.
One of the first questions we asked Halvor was How would you define an artist brand? What would you say that term includes?
‘In 2020, an artist brand needs to have a full ‘universe’, he replied. ‘You need to be present on so many platforms and you need people to recognize you. Therefore, you need to be coherent in what you are putting out.’
‘The music has to always lead the way, but with 35,000 songs coming out each day, you have to offer more,’ he continued. ‘You have to have a purpose with your brand. You want to be ‘everything’ for some people, not ‘something for everyone’, and, hopefully, with time, you will become ‘everything’ for a lot of people.’
Read the full interview on our blog here
