How to sell merch on Show4me
Merch sales are critical for musicians and bands for two reasons. First, they offer an additional, strong stream of revenue. Second, they help build and promote the brand of the artist.
Merch is also a great way to connect with fans and give them something tangible to identify each other through. It helps foster the sense of community in any given fandom, thus helping it grow and develop.
Many musicians using Show4me already have their own merch that they are selling at shows or online. A large chunk doesn’t. But developing and printing up merch has never be as accessible as it is today.
With multitude of websites that allow to design and print your merch without even hiring a costly team to develop and produce the product, any musician or manager can set up quality merch production on their own. Be it T-shirts, mugs, hats, bags, posters, pins, or something else, merch is a must in the business portfolio of any musician.
On Show4me, musicians sell their merch in these three ways.
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Bundled tickets
When creating a ticketing campaign for an in-person or, most frequently these days, an online show, the team often includes one or several ticket types that include a item of merch in the price. Since on Show4me you can create up to 10 ticket types, without any additional cost, tickets bundled with merch are an easy way to supplement a show profit.
By the way, fans love merch that was designed specifically for the event they attended, so bundling your merch with concert tickets is a handy way to do that.
Music pre-order
Another way to sell merch is album pre-order. When opening a music pre-order for an EP, single or album on Show4me, a musician can offer an additional incentive for their fans to contribute to an upcoming music work — by including merch into the album pre-order price.
This way, when the music comes out, fans get not just the album, but merch as well.
Concert pre-order
The third option for musicians and their teams to sell merch through Show4me is including merch options into pre-orders of concert tickets.
To help musicians fund shows, Show4me offers functionality to fan-fund shows with fans pre-ordering show tickets, and once the pre-ordered ticket volume meets the show’s minimum budget, shows goes into confirmation. This way, the artist’s team knows exactly the demand for each show and there is a guarantee that people will show up.
Within such campaigns, it’s also possible to create a variety of ticket types. By bundling ticket pre-orders with merch, the team can increase profits yet again.
Final thoughts
As the majority of merch is sold on tour and during live shows, it’s another revenue stream that musicians have seen thinned out due to the pandemic.
But if you are holding online concerts or playing hybrid shows with a small in-person audience and a larger online audience, you can still profit on your merch and offer your fans an exciting experience of wearing your branded merchandize to let everyone know they love your music!
Want to learn more? Check out how online concerts are done on Show4me and start your own!
