“ At the end of the day, any good artist/band is defined by the music they make,” — interview with A R I Z O N A manager Jake Posner
As part of our series on artist brand, we talked to a talented music manager Jake Posner who has discovered a rock and electropop band A R I Z O N A and has been their manager for the last five years.
When you share a name with a state that has constant press and daily news pouring out of it (and a famous Iced Tea company that we all happen to love dearly), you’re naturally going to encounter your challenges, especially when you try to google us… — Jake Posner
Jake kindly agreed to talk to us about what it takes to build a sturdy artist brand and how musicians and bands can improve their careers and connection with fans by making sure their brand is authentic and reflects what they want to say with their music.
Check out all the insights Jake shared with us in the interview on our blog here (bonus pic with Brendon Urie inside! curious why? go to the post to find out).
