Artist brand in music: how, why, where

Photo by Jacob Morch on Unsplash

As we’ve covered before, most musicians remain undiscovered. And even if running a successful music business as a musician does not necessarily require being discovered these days, with all the competition around creating a clear brand and communicating it to your target audience is as essential to success in the music industry as ever.

What is an artist brand?

It’s the way a musician presents themselves to their audience, the style they choose for their outfits and online presence, the types of messages they stand behind and the language they use to communicate with fans, media, and create their lyrics.

And these are just a few of the points of an artist’s brand. Each of them needs to be well-thought-out and coordinated in order for them to work to the benefit of the artist.

Going too out of your comfort zone with your artist brand will likely be perceived by the audience (and media) as fake and inauthentic. The best chance at success is creating a brand that is relatively close to the artist’s real persona and reflects what their art is about.

Defining the best colors and fonts to suit your artist brand is important, but remember that seemingly tedious details like uploading your music and filling out your bio can be actually just as important.

For artists using Show4me Music Interaction Network to build their brand, we recommend fully filling out their Artist club profiles — bio, name of the project, genres, contact information, skills are just the start. The next vital step is uploading music and sharing videos and other media.

In Show4me, musicians can not only share their music but monetize it as well, which is helpful as it contains the whole business cycle in a single space.

The only next step required from the artist upon completing their Artist club profile is maintaining it in their defined style and tone.

This sounds like an easy step, although it proves to be the hardest for many — posts need to be regular, consistent in quality and level of value they bring to the fans and correspond with the artist brand smoothly to ensure the artist (and their music) becomes more and more easily recognized and accepted by the fans.

Want to learn more about artist branding? Read our blog post on the topic here.